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STR Academy

You know how to read your STAR report, but do you know how to use your STAR report?

The STR Academy will help you and your team actively employ your STAR report through enhanced performance insights. Benefit from hands-on exercises that will help you understand the up to 10,000 data points included in your report and identify your best revenue opportunities. Your custom STR Academy is designed to align with your organization's revenue optimization priorities.


Your STR Academy training combines classroom-style learning and small group exercises to apply key techniques from each of the following three modules:  

  • Comp Sets – the value of benchmarking, best practices for defining comp sets and analysis of existing comp sets
  • STR Math – the basics on how we calculate KPIs from raw data and how we handle hotels that don’t report, leap year calendar shifts, etc.
  • STAR Reports – how to use the Monthly and Weekly STAR Reports  to drive future sales strategies


  • Revenue Management teams
  • Sales and Marketing leaders
  • General Managers
  • Directors of Finance
  • Directors of Operations
  • The more participation, and  greater level of property engagement, the better


Reach out today to schedule your STR Academy. Plan it as:

  • a free standing training class or
  • incorporate training into your company conference

For more information contact your Account Manager or